FAQ
SO WHAT IS EXACTLY AUGMENTED REALITY?
Augmented Reality is a technology that makes virtual objects part of the real-world picture. It is easy to make and use projects with augmented reality. For example, you can point your mobile device's camera at an object, and texts, photos, videos, or all of them at once will appear on your screen. A single necessary device for that – is a smartphone and nowadays almost everyone has it.
WHAT IS THE AR EFFECT?
Instagram and Facebook AR effects are a new up-and-coming tool for advertising and promotion. The effect can be applied to horizontal surfaces, to take a story, or to take a selfie. The effect can belong to any brand, company, or blogger.
HOW DO MASKS WORK?
Instagram is an ideal marketplace for a wide range of companies, as it covers a huge number of people of all ages from all over the world, with a variety of interests and paying capacity. Users take photos and videos in their favorite masks. In this case, the name of the mask and the account of the mask owner is displayed in the Stories under the user’s nickname. Interesting masks that you want to share get a lot of media coverage: you can try it on and share the mask in a few clicks. The more the mask is used in your Stories, the more users will learn about your product or service. This increases brand awareness and increases the number of target audience. An important advantage is that this is not a direct ad — in this case users speak for the brand, not the brand itself.
WHAT KIND OF MASKS DO YOU MAKE?
– Simple selfie-masks: with face retouch, haircut or stickers on the face.
– Complex AR filters. They can work on both cameras — the front and back, as well as accommodate visual and audio effects and augmented reality effects. The effect can "transfer" a person to any point of the planet
– AR games. An effective augmented reality format. Allows you to gain attention and share your content. Competitive mechanics encourage users to put the progress and results of the game in their Stories.
CAN I DO IT MYSELF?
This process requires effort, time, understanding of the augmented reality device, and specific knowledge. Each project involves artists and designers, creators and copywriters, programmers, and account managers. We will design a mask for your goals and scope of activity. First, we will define the style, effects, sound, and reactions. Then we will make a mask that takes into account all the features of the augmented reality format. We know how to create cool effects that will spread and attract new audience to your account. You can do it all yourself, but the ideal solution for those who want to get a high quality mask is to contact experienced developers and get the order done as a turnkey project.
WHAT AR EFFECTS CAN BE USED FOR?
– Product demonstration.
– Support of events.
– As an addition to traditional advertising media.
– Support for new products or services entering the market.
– Increase loyalty to the brand and its products.
– Working with the social media audience to increase the reach of your ad campaign.
WHAT MARKETING TASKS WILL THE AR EFFECT HELP YOU SOLVE?
    – Reduction of the cost of purchased ads and promoting a product or brand using a viral format
    – Increase of the target audience
    – Increase of awareness of company or brands via one or more native (natural) advertising
    – Increase of sales of goods and services
    – Attraction of media attention to the brand and company
WHICH COMPANIES CAN USE MASKS?
We believe that masks can be useful and suitable for everyone. Our experience shows that this tool is highly effective for both big brands and small companies.
OK, TELL ME MORE ABOUT THE STAGES OF WORK?
You leave your request and we will contact you. We define the campaign goal, specify the requirements for the AR effect, offer solutions using augmented reality elements, and think through every detail within your budget. We draw sketches, coordinate them, and start production. We show the step by step results and reconfirm it with you at each stage. We help you publish the finished effect. The mask will appear in the effects camera for your subscribers. After loading the mask, you can collect statistics — view and analyze the number of impressions in the camera and Stories.
WHAT IS THE DEADLINE FOR COMPLETING THE PROJECT?
The deadline also depends on the complexity of the work. Minimum — 3 days.
WHAT ARE YOUR BUSINESS TERMS AND CONDITIONS?
We understand that different clients can benefit from different conditions, that is why first of all we aim to be flexible. Prepayment, post-payment, working with legal entities directly or through an agency: individual approach and conditions are possible for every client.
HOW WILL THE AUTHOR OF MASK BE CREDITED IN THE FINAL PRODUCT?
You will get a mask without our copyright icon. After uploading to the effects gallery only your profile will be linked to the mask.
If you have more questions, please contact us in any convenient way and we can discuss everything in details!