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Instant Christmas Tree
Too lazy to put up a Christmas tree? Or maybe it’s not in the budget this year? We got you! Collaboration with @karenxcheng: a Christmas tree that grows right in the middle of the living room.
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Dodo x Dune
People were waiting for the "Dune" in theaters for so long! Dodo pizza asked us to create an effect with target tracking for their Dune pizza box. The first idea we had was to create a dune with worms crawling under the surface and one breaking through it. But worms and food don't work together nicely. So we end up with pizza coming out of the crater in the dune. In that effect we used:
- 2D sequences, 3D animation, and motion design are used together and create such realistic sand.
- Movement of the particles is set by curves and code.
- Animation with alfa mask and displacement vertex.
Also, if you turn the selfie mode on camera your eyes will turn blue as any fremen's eyes.
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NBA 2022 Finals
One of two effects of the NBA celebrating the NBA 2022 Finals. This effect reacts to the user showing up their palm to the camera. Also, the ball falls off the cup by the tap on the screen. Created in collaboration with Meta.
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NBA What Ya Got?
One of two effects of the NBA celebrating the NBA 2022 Finals. We created effect with a lot of content inside: the jersey 3D model was too good and heavy, so we did a lot of optimization. A parallax effect creates an illusion of depth in a 2D scene and adds to the sense of immersion in the experience.
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L'Oréal
How often do you hear about AR try-on options for the brand?
It is an opportunity for a customer to see the product in a comfortable environment. Also, they get engaged with the brand for longer than 5 sec, which is precious nowadays.
Project for L'Oréal and their new lipstick line Colour Riche Les Nus would be the perfect example. This AR effect was a part of the influence marketing campaign: Instagram influencers shared Stories and encouraged followers to try the effect. The user could instantly tap the link and open the Instagram camera with lipstick colors to try.
Metrics
39% viewed used the effect
Created for influence marketing campaign
Get your Instagram filter here
Created for influence marketing campaign
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HyperX
This Instagram effect series is a part of the HyperX "We are all gamers" campaign. The campaign talks about the right to get the best gaming equipment, even if a person is
not a professional gamer. These effects reproduce campaign illustrations of the ambassadors and make the user feel like a favourite blogger by placing their face into a picture. Each piece has a highly detailed 2D animation that we created for the project. Also, Instagram policy forbids any weapon demonstration, so we had to disguise it without losing recognisable references to video-game heroes like Gordon Freeman from the Half-Life series.
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Mana75
Mana75 is known for its paellas served in pans for two, and it is a true living legend. This Barcelona dish is known both to the residents and tourists. This game is made for guests to have fun while they wait for a paella. A user balances the pan with paella on the head, and the dish is about to fall.
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L'Oréal Bambi eyes
AR effect that supports ads campaign of L’Oréal Bambi Eye Extra Black mascara. It works on both cameras and delivers different experiences. The user can play the blinking game with Bambi and try on the mascara with a colored liner in selfie mode. The main camera has a filter with neon campaign elements.
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Oil Drone
Fun game where users can pilot a drone. Some companies use this kind of drone to look for new oil fields in difficult-to-access areas. User flies through 2 sets that are made partly with code. Set is made with short parts that follow and repeat each other to create a unique path.
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DODO Х
CYBERPUNK 2077
CYBERPUNK 2077
Dodo made a limited quantity of pizza Cyberpunk 2077 labeled boxes with sticker packs and a recognizable Cyberpunk art style. Our AR effect was part of this collaboration between the pizza brand and video game by CD Projekt RED. Effect activates when the camera faces the pizza box and shows a 3D pizza hologram on the user's smartphone. This filter also invites users to enter the prize drawing.
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Dreaming of
Philippines
Philippines
If you wanted to go to the Philippines, this effect might help. Touristic offices of the Philippines in Russia suggest users choose the island to travel to by this effect. The design makes this effect not so simple as any other branded randomizers.
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Potter's wheel
That is a potter's wheel that works only by code! 21 layers of clay reacts to the palm of the user's hand and change exponentially. It makes the real-time animation look smooth and realistic. After the user has formed their pot, they can place it on any surface and try different textures to paint the pot.
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McDonald's
McFlurry
Exotic
McFlurry
Exotic
When McDonald’s were launching their McFlurry new season taste with an exotic fruit mix, we got a request for a fun AR effect in support of their campaign in Instagram.
Hypno tasty!
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Coca Cola
AR Runner
AR Runner
An AR Game for Coca-Cola Vanilla Summer Campaign. You need to control Billie Eilish to collect vanilla on your way, the more vanilla you hit, the brighter the city gets.
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Raiffeisen
When sponsoring the Metallica Tour, Raiffeisen Bank announced a contest for the most original video. We released an AR-filter in support of this contest. The effect shows an animated James Hetfield's guitar and loose hands playing it. The guitar can be attached to any object thus reviving it and making the whole scene bright and vivid. This is an excellent example of a brand’s engagement with their audience.
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Honor
The AR-effect promoted the new Honor Magic Watch 2 advertising new features of the smartwatch.
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Easter Egg
Challenge
Challenge
Our blockbuster, the first ever AR-Game on Instagram in Eastern Europe.
Hit 230 mln views from all over the world.
To play the Easter Egg Challenge you need to balance the egg on a spoon as long as you can. A most entertaining time killer. People around the Globe just loved it and kept sharing their scores with each other.
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Toyota CH-R
The AR effect was released within Toyota’s campaign in social media advertising a launch of a new car model.
It shows an animated high-detailed 3D model of a Toyota C-HR that moves around on any flat surface in the camera view.
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Arctic
Explorer
Explorer
This AR-effect for an Arctic oil company teleports you to an Arctic shelf with walruses and polar bears. You can see an oil platform, nuclear powered icebreakers and helicopters – all in your selfie.
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Cake
surprise
surprise
Upon a click on the screen, a cake flies into your face. To brush off the remnants of the cream you need to move your head from side to side.
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Italy pasta
The italian restaurant chain Italy Group not only offers you their delicious pasta but also an option to make an unusual selfie with our most realistic AR filter. A plate of pasta turns up on the screen in front of you. Once you round your lips, a strand jumps into your mouth and while you are shaking your head the noodle strand sways from side to side in a very natural way perfectly centered on your mouth till it gets sucked up.
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Dodo Pizza
Game
Game
An AR mini-game for a new advertising campaign of this Pizza brand. You can control the recognizable DODO character by opening your mouth. Once you do that, a random sound effect gets in. The random screams that end up on your selfie sound so funny that you want to try it again and again and then share your selfie with the screams and a score on it. That is how the filter spreads building up the brand awareness.
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