An AR–filter is an effect on Instagram and Facebook. The AR filters are not only used for fun and entertainment. With the right strategy in place, and ambitious marketers behind it, AR can elevate the way your brand engages with your audiences and advertises your products. Colorful and vivid effects are sure to attract attention, will be easily remembered and get people talking about your brand.
However, with more and more new AR filters published each day, the audience tends to become picky. So starting tailored AR campaigns where you put your clients first, knowing their needs and providing them with something relevant is becoming a real challenge for brands and digital agencies. Because this is what adds value to an AR campaign.
And this is where you need professionals.